Thursday, March 04, 2010

Chasing Shiny Objects – Good or Bad?

As disciplined software engineers we are loath to constantly change the “Product Roadmap”. We are trained that “chasing shiny new objects” is the antithesis to disciplined execution. The fact is that is always true with one MAJOR EXCEPTION, fast-growth companies.

In fast-growth companies we are constantly becoming more knowledgeable about our market and our customer. Therefore the Roadmap we built 90 days ago may in fact deserve to be changed because we have gained new domain knowledge. The challenge is deciphering between change because of new knowledge and change because of a whim (shiny new object).

more to come...

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